Some companies, however, have refused to negotiate individually with Bonds, stating that it sets a bad precedent:
Baseball card companies like Fleer/SkyBox International LP and Topps Co. won't have Bonds on cards. Major video game makers like Electronic Arts Inc., ESPN Videogames and Midway Games Inc. won't have a Bonds player in their offerings.
"It would set a bad precedent if we worked around" the baseball players union licensing agreement and struck an individual deal with Bonds, said an executive at one game maker. "It would give other players the idea to do" the same, which would make it more difficult for game makers to include pro players in the future, the official said, speaking on condition of anonymity.
Hat Tip: Sports Business Daily.
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